Colorado Tourism Office News

Overview

Visit La Junta was approved to participate in the Reimagine Destinations Program by the Colorado Tourism Office in July 2022. Program objectives included:

• Convene local tourism stakeholders to align on the future of tourism
• Identify strategies that build local understanding of the value of tourism
• Advance activities that develop

Overview

Visit Greeley was approved to participate in the Reimagine Destinations Program by the Colorado Tourism Office in July 2022. Program objectives included:

• Convene local tourism stakeholders to align on the future of tourism
• Identify strategies that build local understanding of the value of tourism
• Advance activities that develop and

Overview

Visit Glenwood Springs was approved to participate in the Reimagine Destinations Program by the Colorado Tourism Office in July 2022. Program objectives included:

• Celebrate the results of the Restart Destinations Program and foster collaboration between Glenwood Springs tourism stakeholders
• Champion the value of tourism through messaging that communicates tourism’s

Overview

Visit Fort Collins was approved to participate in the Reimagine Destinations Program by the Colorado Tourism Office in July 2022. Program objectives included:

• Celebrate the results of year one of the Fort Collins Tourism Improvement District (FCTID) and foster collaboration between local tourism stakeholders
• Receive input from local tourism

Overview

Visit Estes Park was approved to participate in the Reimagine Destinations Program by the Colorado Tourism Office in July 2022. Program objectives included:

• Advance strategies that foster a resilient year-round tourism economy
• Further establish the case for the value of tourism funding in Estes Park
• Build awareness of tourism

Overview

The Towns of Minturn and Red Cliff were approved to participate in the Reimagine Destinations Program by the Colorado Tourism Office in July 2022. Program objectives included:

• Celebrate the results of the Restart Destinations Program and foster collaboration between local tourism stakeholders
• Develop outdoor recreation messaging that encourages responsible

Overview

The Towns of Fruita and Palisade were approved to participate in the Reimagine Destinations Program by the Colorado Tourism Office in July 2022. Program objectives included:

• Celebrate the results of the Restart Destinations Program and foster collaboration between Fruita and Palisade tourism stakeholders
• Identify opportunities for Fruita and Palisade

Overview

The Town of Nederland was approved to participate in the Reimagine Destinations Program by the Colorado Tourism Office in July 2022. Program objectives included:

• Establish a leadership structure to market and manage the destination
• Build Nederland’s reputation as a responsible tourism destination
• Identify opportunities to increase visitation during the

Overview

The Town of Lyons was approved to participate in the Reimagine Destinations Program by the Colorado Tourism Office in July 2022. Program objectives included:

• Celebrate the results of the Restart Destinations Program and foster collaboration between local tourism stakeholders
• Identify opportunities to increase year-round visitation, especially in winter
• Build

Overview

The Steamboat Springs Chamber was approved to participate in the Reimagine Destinations Program by the Colorado Tourism Office in July 2022. Program objectives included:

• Convene local tourism stakeholders to align on the future of tourism
• Identify strategies that build local awareness of the value of tourism
• Advance strategies that