Colorado Tourism Office Awards and Accolades

2025

National Awards

• HSMAI Silver Adrian Award (Best of Category) – Public Relations Campaign
  • Ouray: Breathing New Life into a Historic Western Colorado Town
• HSMAI Silver Adrian Award – Influencer / Content Creation
  • Do Colorado Right: We Love You Influencer Partnership
• HSMAI Bronze Adrian Award – Purpose Driven Campaign
  • Do Steamboat Springs Right Activation
• HSMAI Bronze Adrian Award – Innovation
  • Elevating Colorado’s Peak Culinary Scene with Blue Apron

2024

National Awards

• Digiday Award, Best Multi-Channel Marketing Campaign
  • Blue Apron/Atlas Obscura Campaign
• eTSY Award, Best Use of Innovative Marketing
  • Blue Apron/Atlas Obscura Campaign
• HSMAI Silver Adrian Award, Public Relations/Communications
  • “Driving Visitation to Leadville & the Historic Opera Houses Circuit”
• HSMAI Bronze Adrian Award, Social-First Video Content
  • Visit Colorado Instagram Reels
• HSMAI Bronze Adrian Award, Corporate Social Responsibility
  • “Do Colorado Right” at the Outside Festival
• HSMAI Bronze Adrian Award, State Tourism Website  
  • A new colorado.com
• ESTO Mercury Award, Integrated marketing and Messaging Campaign: State Marketing Budget Less Than $10 Million
  • "Music Shines Brighter in Colorado"
• Magellan Silver Award, Destination Marketing Campaign / Advertising Marketing
  • “Music Shines Brighter in Colorado”
• PRSA Silver Anvil Award, Excellence for a Public Relations Campaign
  • "Driving Visitation to Leadville and Putting the Colorado Historic Opera Houses Circuit on the Map"

State Recognition

• VISIT DENVER Tourism Hall of Fame
• Michelin Guide to Colorado

2023

National Awards

• HSMAI Gold Adrian Award, Public Relations Campaign Consumer Segment
  • "The SLV is the Place to Be"
• PRSA National Silver Anvil Award, Excellence for a Public Relations Campaign
  • "The SLV is the Place to Be: Driving Visitation to Colorado’s Lesser-Known San Luis Valley Region."

2022

National Awards

• HSMAI Adrian Award, Top 25 Extraordinary Minds in Sales and Marketing
  • Shelley Airhart Cooper, CTO Deputy Director of Marketing
• HSMAI Silver Adrian Award
  • “Shine a Little Brighter”
• HSMAI Bronze Adrian Award
  • "Do Colorado Right"
• ESTO Mercury Award Finalist, Digital Campaign of the Year
  • “Do Colorado Right”

2021

National Awards

• HSMAI Silver Adrian Award
  • "Do Colorado Right"

State Recognition

• PRSA Colorado Chapter Silver Pick Award, PR campaign
  • "Promoting Backcountry Safety in Colorado During a Pandemic"

2020

National Awards

• HSMAI Gold Adrian Award
  • “Earn Your Turns in the Unparalleled Backcountry of the Colorado Rockies,” feature placement in Sunset Magazine
• HSMAI Silver Adrian Award, New Opening and Launch Category
  • Promoting Colorado's dark sky offerings and the “Colorado Stargazing: Experience The Night Tour”

State Recognition

• PRSA Colorado Chapter Gold Pick Award
  • Media hosting and coverage of lesser-known road trips in 2019

2019

National Awards

• HSMAI Gold Adrian Award
  • “Explorers Wanted: A Great Escape to Colorado,” feature placement in Lonely Planet Magazine
• PRSA National Bronze Anvil Winner
  • “Consumer Services for Colo-Road Trips: Traveler Dispersion Through Colorado's Roads Less Traveled”

2017

State Recognition

• PRSA Colorado Chapter Gold Pick
  • Best campaign and best Component of a campaign in promoting the Colorado Historic Hot Springs Loop

2015

National Award

• Travvy Awards, Best US State Tourism Bureau

2014

National Awards

• HSMAI Adrian Award, Top 25 Extraordinary Minds in Sales and Marketing
  • John Ricks, CTO Associate Director
• HSMAI Bronze Adrian Award
  • “Come to Life”