Programs and Funding


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  • Participants in the Accessible Travel Program will receive up to 23 accessibility site assessments and free listing for all Wheel The World Verified sites on the Wheel The World website.
  • Brand USA is the destination marketing organization for the United States which works closely with the travel industry to maximize the economic and social benefits of travel.
  • This program is made up of a coalition of partners across the state that share important messaging about preserving and protecting our state’s natural resources.
  • Participants in the Colorado Dark Sky Certification Mentor program will receive 70 hours of free consulting support from DarkSky Colorado to implement activities that reduce light pollution and protect access to Colorado’s incredible night skies.
  • This toolkit helps your community or business install and promote electric vehicle charging stations along Colorado’s Scenic and Historic Byways.
  • This scholarship helps college and university students attend the Governor's Tourism Conference for the first time.
  • This scholarship helps tourism professionals attend the Governor's Tourism Conference for the first time.
  • This is an annual three-day event for tourism professionals and industry leaders to learn and network.
  • Participants in the Colorado State Parks Dark Sky Certification Mentor program will receive 20 hours of free consulting, webinars, and toolkits from DarkSky Colorado to implement activities that reduce light pollution and protect access to Colorado’s incredible night skies.
  • The Colorado Tourism Climate Champions Program, a pilot program in partnership with the Travel Foundation aims to provide education and expertise to Colorado destination organizations seeking guidance on climate action planning for the tourism industry.
  • This program allows organizations to submit brochures about their business or other travel information to display at Colorado Welcome Centers.
  • This toolkit offers a variety of crisis communications preparedness and recovery assets for communities and organizations impacted by natural disasters and tourism crisis situations.
  • This discounted subscription gives tourism partners access to a visual content marketing software called CrowdRiff.
  • This free certification helps frontline workers become Colorado experts and grow their Colorado-style hospitality.
  • The Colorado Tourism Office seeks to serve as the extended strategy and implementation team for Colorado destination organizations through Destination Blueprint. Program outcomes include increased alignment between local tourism stakeholders and completion of one or more priority tourism projects. Up to 10 destination organizations will be selected to participate.
  • The Colorado Tourism Office seeks to serve as the extended strategy and implementation team for Colorado destination organizations through Destination Blueprint. Program outcomes include increased alignment between local tourism stakeholders and completion of one or more priority tourism projects. Up to 10 destination organizations will be selected to participate.
  • The program helps organizations and tourism businesses advertise to consumers through tour operators in other countries to promote their destinations.
  • These trade shows provide an opportunity for destination marketing organizations to join the Colorado booth.
  • This program helps businesses and tourism partners advertise on Colorado.com by creating free and/or paid articles, business listings, maps, and events.
  • This grant provides funding to support projects that develop, enhance or better manage visitor experiences.
  • This grant provides funding to support tourism marketing and promotional campaigns.
  • This program helps Colorado tourism partners maximize their advertising and marketing dollars through group purchasing of media buys.
  • These promotions help tourism partners and small businesses take advantage of public relations connections to help them market themselves.
  • This program helps promote content through Visit Colorado's social media pages to help share your destination with residents and visitors.
  • The Colorado Welcome Center Partnership Program is an industry partnership program that offers resources, benefits and networking opportunities for participating centers. Centers throughout the state can apply for a partnership as a community or regional partner with the Colorado Tourism Office Visitor Services Program.